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Our Story

Our DNA

Driving Confidence

An enduring devotion to auto manufacturing that epitomizes capability, safety and reliability. Ceaseless innovation based on ideas unfettered by preconceived notions


Enjoyment & Peace of Mind

At Subaru, we believe enjoyment rests on peace of mind, and that peace of mind and enjoyment go hand in hand. We’ve taken the world’s highest level of safety and functionality, and added a driving enjoyment that let’s people everywhere get the most out of life.

Short Stories

Happy Birthday

> Happy Birthday

Buddy

> Buddy

Propose

> Propose

First Baby

> First Baby

A Moment to Share

> A Moment to Share

Mother

> Mother

Puddles

> Puddles

Dirty Car

> Dirty Car

My Favorite

> My Favorite

The Copycat

> The Copycat

The Life

> The Life